We scanned 193 of Latin America's best-known online stores. 97% fail accessibility on the home page.

Every store on this list is a household name in its country. We scanned only the home page, only what a machine can check, and only once. The result: 187 of 193 have at least one failure that WCAG (the international web accessibility guidelines) rates as critical or serious.

Sep 16, 2026 · Rampa

What we found

• 97% have at least one critical or serious failure on the home page.
• 67% have a critical one: a barrier that stops some visitors entirely.
• The median store scores 56 out of 100. 11 of 193 reach 90 or more.
• The typical home page has 8 kinds of failure across 67 elements.
• 40% have images without a description; a screen reader announces them as "image".
• 79% have text that is too light to read against its background.
• 67% have links with no name (an icon and nothing else); 41% have buttons with no name.
• 8% have a form field (search, email) with no label.
• 75% have at least one failure that only shows on the phone; a desktop-only check would miss it.
• 10% do not declare the page language, so a screen reader may read Spanish or Portuguese with an English voice.

The most common failures

Share of stores whose home page has each failure. Each one links to the page that explains it and shows the corrected code.

1. Text that is hard to read79 % of stores
2. No landmarks to navigate by78 % of stores
3. Links that don't say where they go67 % of stores
4. Buttons too small to tap59 % of stores
5. Repeated navigation areas without names50 % of stores
6. Buttons with no name41 % of stores
7. Images without a description40 % of stores
8. The page has no main heading33 % of stores
9. No main content area33 % of stores
10. Image descriptions that repeat themselves31 % of stores

By country

Countries with at least four stores scanned. Median score out of 100.

By e-commerce platform

Platforms with at least five stores. The platform is detected from the page's code; "other" includes custom-built sites.

What this means for a store owner

• These are the biggest stores in the region, with in-house teams. If they fail, a store built on a template with a small team almost certainly does too.
• The failures are not exotic. Undescribed images, pale text, icon links with no name: every one has a known fix, and most are settings, not code.
• The home page is the best-kept page of any store. The product page, the cart and the checkout usually fail more, and those are the pages a demand letter cites.
• A scan finds about half of what WCAG asks. The other half (keyboard, pop-ups, zoom, video) needs a person with a checklist; a store that passes the scan is not done, but a store that fails it has not started.

How we did it

• 248 stores selected by hand: the best-known online retailers, marketplaces, supermarkets and pharmacies in 14 countries. 55 could not be scanned (bot protection, timeouts or an empty page) and are excluded from every figure.
• Home page only, loaded once on 2026-09-16 with Chromium, at 1280 px (desktop) and 412 px (phone), without logging in and without accepting cookies.
• Engine: axe-core 4.13.0, the open-source library behind Lighthouse and most accessibility tools, with the WCAG 2.0, 2.1 and 2.2 rules at levels A and AA. Severity is the one axe-core assigns.
• The score is Rampa's 0-100 score, weighted by severity and number of elements; it is not a WCAG conformance level and it does not include the manual half of the guidelines.
• No store is named. The point is the pattern, not the ranking. Aggregated data is below; individual results are available to the store itself on request.